The Spanish-speaking population is a largely untapped market in regard to mobile home buying. As the bilingual member of the marketing team for a major mobile home manufacturing company, I lead the design and planning of a new branch of the business, La Vecindad. La Vecindad would start as an online database and website that provided Spanish speakers with a website that was fully catered to their needs.
With market analysis research in mind, I designed social pages and ads that target Spanish speakers looking to purchase mobile homes.
